That’s all changing, which has forced other social media companies like Instagram to take notice. When TikTok first launched, it was noted as a “teenager-centric” app. Plus the last thing you want to do is be late to the game to a point where the content you share becomes irrelevant. There are now over 800 million active users on TikTok worldwide and it is the most downloaded app on Apple’s app store. When the app lost popularity, a lot of those creatives had nowhere else that they had built an audience. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. Where Can I Find An Individual User’s Reels? Depending on the content you post, the 30-second max on Instagram Reels could feel short. And if TikTok sticks around (in whatever form), then Reels risks being seen as a poor imitation, plus a confusing add-on to Instagram, thus alienating users of both platforms. Instagram Reels VS TikTok: conoce sus diferencias y similitudes ¿Cuál se convertirá en la favorita en los próximos meses? YouTube Shorts are officially off the race, but Instagram has realised its plans and finally launched their own TikTok rival - Reels. It doesn’t hurt to test your content on both platforms and see which performs better. However, Instagram Reels allows you to keep that content on your feed forever which is a great reason to dedicate more time to the strategy and content you create. When is the best time to post on Instagram? The main difference is the platform. Reels doesn’t have a “following” and a “for you” section like TikTok does — a distinguishing part of the platform — and it’s also not front and center in the app as of now. Another major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Take for example the trend of creating TikTok videos with Original Sound that can then be used by other TikTok users. So, it’s easy to integrate Instagram Reels into that strategy. As users on Facebook and Instagram continue to grow and adapt out of their old social media habits, platforms like TikTok are engaging with the next generation of social media users. Another difference? You have the ability to reach users in the 30-50-year-old demographic, which are not TikTok’s primary audience. Our talented Shutterstock Tutorials team put together this awesome video and blog post on how creatives and businesses can easily create Instagram Reels. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device. It also allows users to discover and share Reels. This is a huge game-changer if you’re a brand or business that sells products. This is similar to TikTok’s “For You” page, which highlights algorithm-favored clips that the platform thinks you’d like. TikTok’s algorithm was a question mark for a while until TikTok finally let us in on the secret. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. TikTok vs. Instagram Reels – Short Form Video Features Compared by Josefin Snihs • Aug 24, 2020 • Blog Earlier this month, Instagram launched reels , a new feature that allows users to upload short-form looping videos to the popular social platform. This can also be said for Sounds, as there are trending Sounds that happen in the same way on TikTok. But what about TikTok and Reels? Instagram Reels vs TikTok: The Showdown In this comparison between Instagram Reels vs TikTok, we went through some common features, privacy issues, the missing features and discussed the reach of content. 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